How To Create Engaging Content And Increase Your Traffic
Since when you are writing and writing and you feel that the engagement concerning your pieces is so little if not there is no engagement at all. You should know that this is the problem of more than 65 % content marketer, so if you succeed to create engaged content you’ll be one of the rest 35 %, but how to achieve that aim as you notice that the solution in creating new pieces and also without any engagement and without appearance in Google 10 first results, but I’ll tell you a fact that nearly 78 % of your blog visitors comes from posts which have published since two months (and more) in your blog. The solution then is to re-optimize your old posts to increase engagement and traffic and feed them with other effective long tail keywords and improve them on both on page and off page SEO. Here are 5 ways to achieve improve the work of your both old and new posts:
1 – Give a soul to your facts
As you noticed when surfing the web and reading posts in many blogs, only the posts which are written from heart are the posts which get more leads and more traffic and (more money indeed) you need to write a prolonged article to have shares and comments, if your followers are affected by your posts they’ll love them, then comment and share them. Have a look at your old posts and try to pour some tears on it, republish them emotionally, by time you’ll get more experience in writing, for your own sake, make your old posts are the first thing which gets benefit from your growth writing ability, try to persuade both Google and User, love writing, writing will give you. When writing an article that has more facts and statics try to introduce them emotionally, not in a static solid way, touch the inside of your reader when giving him a new information. Talk to both mind and heart, not to mind only or heart only. Achieve that aim in your old posts and try with your all efforts to achieve it in your coming posts. You know, you can establish a blog of only 10 posts in a certain field and renew them from time to time, and get more and more traffic and more and more engagement. Just follow that step and the coming steps.
2 – Target long tail keywords in every piece of your article
Do you know that head keyword just has 14 % of search operations and the rest 84 % depends upon long tail keywords, and the head keywords is so difficult to compete with as it is going to the huge sites, so it is your chance to compete with the long tail keywords to find your place on the first pages of different search engines as Google promotes on its search algorithm the importance of long tail keywords which are a question or an answer to a question. Divide your content into pieces and don’t stuff head keywords without any sensation in your article, divide your articles on passages and try to solve a problem (which is searched by a long tail keyword) in it, if your one post handles professionally and sincerely a number of long tail keywords, it will continue to drive you more leads and traffic. For example, concerning that passage or the second step, it handles certain long tail keywords or answers a specific question concerning the importance of long tail keyword:
The importance of keywords in ranking your articles
Can you rank in Google with long tail keywords?
The percentage of search operations concerning long tail keywords
The head words vs the long tail keywords on the search engines, etc…
This actually in one passage, but you should tie all your article’s passage according to a main long tail keyword, but how can you achieve that?
Enter the head keyword of your article in Google keyword planner or keywordtool.io, then you’ll get variations of long tail keywords with less competition, you can use them in your article. Use the suitable one in the title and the body of your article besides the other suitable and very close long tail keywords to your article. When your old post doesn’t work well, replace the head keyword in your old article with another long tail keyword to have a new chance in appearing on search engine’s first 10 results.
3 – Use Powerful words in your headline
The powerful words inspire both users and search engines and when appearing in search results, people click on the most powerful title, and Google reward it by pushing up, that is to say, if you appear in the #5 result according to ordinary measures, you’ll get have 15 of the whole clicks from visitors of the first page, but your title inspires the people and they click on it with a percentage of 25 % Google will reward your article by pushing it up in the #3 place if not #2. You should choose very carefully the words which will form your headline, choose the most powerful words. Here are example of powerful time (proven, cancel any time, packed, unbelievable, money repack, guaranteed, results, powerful, rechargeable) etc.., concerning your field, you’ll can see discover yourself which words is more powerful, by knowing which words hit your mind and your heart, you can use search engine and discover the powerful titles on the first page and which title you’ll click, actually because it made of very powerful words.
4 – Make a relevant and creative Meta Description
Meta description concerns the main keywords or description of your blog and your posts which affect the user’s experience, that is to say the very suitable keywords and very relevant sentences and exact words which are very close to your niche or your articles, you should choose them very carefully so as to improve the experience of both visitor and search engine, and as your meta description is relevant, besides technical SEO factor like your page speed, your chance to appear on the first result will increase. Meta description also concerns with the relevant and suitable usage of on page SEO and off page SEO, they are very necessary tools which make a natural flow of your articles on different search engines.
5 – Try the user’s intent
When searching for a certain thing on Google, you may have some problem in identifying the very exact words which can answer your question, going on the first ten results of the first page, then the second page trying to find what you are searching on, and may you don’t find it. But when finding what you are searching for in a site, you try to respect that site and you’ll naturally comment on his article to thank him for saying that you are searching for that problem in many sites and found only on his site. This is the user’s intent; put yourself in a place of the user concerning the field that you are writing on, try to know all the problems which on that field and it is difficult to be introduced in a question. Improving the user’s intent will affect you very positively and will push your articles on the first pages just put yourself in the user’s place.
The content marketing industry is becoming huge day after day and every hour there are thousands of articles if not millions are published, and only the very best, very persuasive, very strong articles come on the front, why then not try to be the best, from here, try to become the best.